Saturday, July 24, 2010

Early Warning: last Social Profit Formula video

OK, I've got mixed emotions, both excited and
a bit stunned ... I just saw Don Crowther's LAST
public video for Social Profit Formula.

You can see it here:

In case you missed them, Don has released THREE
content-packed videos so far - the videos teach you
more about driving traffic and making money with
social media than any paid training on the topic
I've seen. *It is the best I’ve ever seen.

PLUS he also gave away his entire Social Profit
Landscape Map...

Now, he just released the FINAL public video in
the series, this is the one where he finally unveils
what Social Profit Formula is all about (and trust
me, there are some AWESOME bonuses.)
Check it out:

IMPORTANT: you do NOT need to opt-in to see this
video. However, you will want to get over there as
soon as you can to get on the early bird list so
you can avoid all the launch madness.

Plus you'll get access to all the other videos.

Best regards,
Pierre Rattini
Biz Buzz Media,
Charlotte NC & Myrtle Beach SC
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Thursday, July 22, 2010

37,000 views yesterday alone July 21, 2010...

This is the very best Social Media information I have ever shared. Check it out!

Click the picture or click here to see the video.

Pierre Rattini
Biz Buzz Media
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Wednesday, July 21, 2010

Free Social Profit Landscape PDF and Video...Social media explained.

No RUSH... Don is going to leave this up, probably
forever, as it that good. The pdf is the best
laid out example of where to spend your
time and make the most money from Social
Media. This is amazing and valuable information.

This Social Profits Landscape video is a complete
  walk-through which takes away the feeling of
being overwhelmed about Social Media sites

(Don tracks over 1600 so he is able to tell
 you exactly which ones actually work to bring the
 results you deserve)

So yes Don will pull this down but it is going
to go viral as the hoopla surrounding it will
not allow it to be kept a secret for long.

Go get it now and remember this day in Social Media

Obviously, you have to enter your email to get
this... but it's free, and there's no hidden
upsells or continuity or anything.

best regards,

P.S. Put this one down as one those "almost too
good to be true" deals. No hidden gotchas... all
it's gonna cost you is an email address:
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Sunday, July 18, 2010

Social media strategy generates $1 million... Big traffic and a daring experiment


Wow... I just heard about a hot new social media strategy
-- and Don Crowther, THE social media expert, is giving it
away for free!

It's a proven -- and ridiculously simple -- way to
generate a TON of traffic every month and to make a LOT of
money -- all from social media.

Check out the driving traffic video here

P.S.  By the way, Don is also running a daring experiment
on another breakthrough social media tactic.  And he'd
love for you to take part.  No effort, no cost.  He'll
tell you all about it at the end of the video.

Get all the details right here

PS.  Create some BiZness BuZZ!

Key updates: 

Facebook BiZ BuZZ:

Friday, July 16, 2010

Disturbing Admission: Social Media doesn't work

That's right. Don Crowther -- the Big Kahuna of social media... and the guy who created the breakthrough social media training program SMARTS -- just posted a free, new video called "Social Media Doesn't Work."

Check out "Social Media Doesn't Work" here

Now, I must admit, when I first heard about this video, I was flabbergasted. I
mean, what in the heck is the world's #1 expert on social media doing bashing
social media? I am a huge fan and promote it, so this did not sit well.
Has he lost his marbles... or has he just seen the light?

Turns out it's neither.  You see, Don readily admits that for most people 
social media doesn't work.

And the reason is simple:  it's because of a costly mistake that most social 
media marketers are making right now.

...a mistake that will doom your social media efforts to failure.

And a mistake that explains why so many are saying, "social media doesn't work."

Watch "Social Media Doesn't Work" here or Click Here

The good news is, on this eye-opening video, Don shows you the deceptively 
simple, but highly effective secrets that can turn it all around and let you
finally start making money with social media.

These are the same secrets Don, his clients and his students have been using 
to rake in millions of dollars using social media to market their products and 

And here's something else:  Don is also going to give you a down-loadable 
worksheet that shows you in just 5 minutes precisely how well you're doing with 
social media.  You'll quickly discover whether you're wasting your time, or are 
on your way to making serious money.

Believe me, this video and worksheet are crucial if you want to find success 
with social media.  

Check out "Social Media Doesn't Work" here or Click Here

Last thing:  the video has been specially formatted so you can watch it on 
your iPhone, iPad or iTouch without any hassles or delays.

I urge you to check out the video right away -- and then start putting Don's 
ideas to work in your business right away.



P.S.  By the way, Don also shares some remarkable social media success 
stories on the video -- from companies that are doing social media right.  
~And he names names.

Watch the "Social Media Doesn't Work" here or Click Here
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Thursday, July 15, 2010

5 Lessons to learn from Web Startups by Jolie O'Dell

This was a really great article on online startups written by Jolie O'Dell and I immediately thought it was worth your time to read. 
~Pierre Rattini, Biz Buzz Media

PS. Please share your experience, critiques, and kudos in the comment section below.
5 Lessons to Learn from Web Startups
5 Lessons to Learn from Web Startups
Jul 13, 2010 -
Web startups comprise one of the most exciting segments of small business culture.

They're young, they're sexy, they're rolling in glamorous-sounding amounts of "free money" from venture capitalists, and they get to make products that people around the world end up knowing about and using.

Although not all small businesses will have the same characteristics of a tech startup, there are some lessons you can learn and some values you can appropriate into your own company, no matter what your business is about.

Here are five ways to grow your business from observing and emulating web startup culture. If you've learned a lesson or two from an admirable startup that you didn't find on the list, please let us know about it in the comments.

1. Your Company Culture Can Be Fun

Why is GitHub's logo the "OctoCat"? Why not? Ask the founders sometime at one of this startup's famous drinkups.

One of the most common attributes of the web startup is an almost universal dedication to having a good time. Work hard, play hard is the mantra in this sphere; you'll see engineers pulling all-nighters to ship a product, but you'll also see them goofing off together during downtime, pulling shenanigans on their coworkers, or investing in "office equipment" such as ping pong tables and discreet, under-the-kitchen-counter kegs.

While not every small business will have the, um, stamina for Friday night Rock Band competitions, you can make your company culture fun and your workplace a fun place to be. Do you offer employees a place to relax? Is it taboo in your company culture to pull mild pranks or socialize during work hours? Do you ever have spontaneous outings, lunches, or games?

Perhaps one of the best reasons to foster a sense of enjoyment and camaraderie in your office or workplace is that it helps counteract clock-watching; if your staff can "whistle while they work," so to speak, they might find that work is easier and more enjoyable, leading them to become more productive.

2. Work Can Be Done Anytime, Anywhere

CitySourced cofounder Kurt Daradics proved that entrepreneurship can happen anywhere -- even on a cross-country road trip.

Many web startups are composed of distributed teams. Many more have very loose definitions of "office hours." Employees might roll in at one in the afternoon; they might stay and work the night away until the wee hours of the morning, too. And a lot of the time, they get to work from home.

Many Gen X and Millennial employees see the ability to work from home as a huge benefit -- for some folks we've talked to, it counts as much as a pay raise. If you trust that your employees can handle themselves and get their work done on time, consider letting them work from home or adopt more flexible work hours. Your night owls will appreciate the opportunity to work with all pistons firing, and your early birds will love getting home to their loved ones before rush hour traffic starts. And everyone, from CEOs to secretaries, appreciates getting to work in their PJs every now and then.

3. You Don't Have to Spend a Lot of Money to Have a Good Time

The guys at isocket don't need your fancy amusements to keep spirits high. All they need are a couple plastic or rubber projectiles and a dog or two to hang around the office.

"The lean startup" is a phrase that gets thrown around a lot. What does it really mean?

In the post-dotcom era, "lean" means no chair massages and sushi lunches on the company dime. It means fewer and less lavish company parties or event sponsorships. Extravagance, in the current era, is out. Frugality and long runways are in.

As a small business owner, you're always focused on your bottom line; so what can you learn from the "lean startup" mentality? Well, even when you're pinching the last of your pennies, remember to take care of your employees as much as you can -- from salaries to benefits to culture (see #1). But also, be aware that being penny-wise doesn't mean you're not pound-foolish. Many startup CEOs make less than their employees. And startups also avoid the pitfall of the legacy employee who contributes little but places large demands on company resources.

4. It's OK to Change Your Mind

Formspring didn't start as a Q&A app, but this spin-off of the original product has gone viral and a half and is now the company's core focus.

Startups often run into a brick wall when developing a product. They find out too late that the market is too competitive, that they don't have the funding or partnerships they need, or that technology in its current state simply won't allow them to innovate in the way they'd like.
Do they shutter and go home? Sometimes. But more frequently, a startup will "pivot" -- that is, it will turn on its heel and make a shift in it its product strategy, target market, business model, or whatever the missing piece of the puzzle might be. If something is broken beyond repair, simply scrap it and start over.

As entrepreneurs, you're often married to your own ideas. You can allow them to become too precious, and you can lose sight of more practical matters: Is it an idea other people like? Is it making money? Is it sustainable? If the answer to any of these questions is "no," don't be afraid to change your business just enough to get it back on track. Pivoting is OK for startups, and it can be OK for you, too.

5. A Small Risk Can Return a Great Reward

Founding a social network while MySpace still ruled the web took a lot of cojones. But the risk has paid off in spades for Facebook's Mark Zuckerberg and his employees.

Last but most important of all, web startups assume more risk than almost any other kind of small business. Their founders risk their credit, relationships, and years of their lives on something as erratic as the Internet. They do it out of passion, and for some of them, that passion pays off rather quickly. For others, it takes a lot longer.

You may not want or need to take the same kinds of risks a web entrepreneur would, but you should also keep in mind that simply maintaining a less risk-averse outlook can lead to huge benefits for you and your company's growth and success. Certainly, there are times when you'll need security, stability, or a tried-and-true solution. But other times, you might suffer by not taking that small gamble -- for example, implementing an unorthodox suggestion from an employee or choosing an unconventional marketing strategy.

Not every risk will pay off, but ultimately, a long-term, pervasive and absolute aversion to risk can keep your business small and your profits minimal. Keep an open mind, and be on the lookout for serendipity and opportunity. 
Original Article link
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Sunday, July 11, 2010

Can CEO's / business owners make a bottom line difference using social media?

Should you as the owner of your business be engaged in social media, if you answered NO, you better read this, "I'm just sayin" If you answered yes, this article shares some great insights and some fresh real examples, I think you will enjoy.

~Pierre Rattini, Biz Buzz Media
PS. Please share your experience, critiques, and kudos in the comment section below.

How CEOs are Using Social Media for Real Results

It’s common to hear stories about marketing or recruiting departments using social media. But what about CEOs? Could having the ‘top dog’ of your organization engaged in social media be an asset to other corporate efforts?
Our case studies outlined below show that having your CEO visible on social media can bring tangible results to your bottom line.
Carmen Magar, CEO of Chocri, a make-your-own chocolate bar company, says the exposure makes a difference. “While the competition can see everything (e.g. when customers suggest a new topping) and some of them seem compelled to copy my blog posts nearly word for word, it’s worth it because authenticity rules.”

Building Marketing and Public Relations Exposure

For many companies, getting the word out about their product/service is the starting point. That positive exposure can lead to strategic alliances and increased awareness. Geri Stengel, president of Ventureneer, an online source for education, advice and peer support for small businesses looking to make a social impact, noted that positioning Ventureneer as a trusted source for information among those making a social impact is an important part of their overall strategy.
Using her experience as an expert reviewer for the Social Innovation Fund, a competitive grant program from the Corporation for National and Community Service, Stengel posted a piece on how to write a winning grant proposal on her corporate blog. “As always, I tweeted with a link to the blog () post. I was delighted when the vast majority (89) of the nearly 100 clicks were from others who tweeted about the post. Importantly, a link to the blog post was included in the daily digest of Tactical Philanthropy’s blog. Sean Stannard-Stockton, CEO of Tactical Philanthropy, is a nonprofit thought leader. Tactical Philanthropy also became one of our 2,400+ followers on Twitter (), a goal we’d had for some time. Within two weeks of posting, the post became the most read on our website during that time period with nearly 200 page views.”
Stengel’s story is a great reminder that success in social media doesn’t only come via quantitative metrics but also through quality engagement. And Diane Hessan agrees. As president and CEO of Communispace, Hessan’s corporation creates private online customer communities to help marketers from the world’s largest brands explore customers’ mindsets and generate game-changing insights. They’ve created more than 350 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels Corporation.
Hessan shared, “through social media, I’ve gotten free consulting and secured new clients and partners. Twitter has been a fantastic vehicle for getting information about Communispace into the marketplace fast. For instance, when Communispace launched its new blog, Verbatim, I sent a tweet out about it and more than 1,000 people checked out our blog as a result. To this day, some 40% of our blog visits have come from Twitter links.”
It’s also important to remember that not everything that happens on social media needs to stay on social media. Magar tells the story of getting into a sold-out food event because she heard about it on Twitter and offered herself as a substitute for a cancelled participant. It translated into exposure with over 150 food journalists.

Turning Marketing Opportunities into Sales

For many organizations, the CEO is also the chief sales person. That was the situation with Scott Imbrie, CEO of Original Skateboards, LLC. Eight years ago, he started a skateboard company with his brother using their would-have-been college funds. “For six years, we generally broke-even. While we were growing the overall size of our business, we were still not profitable. Then, we changed course and focused specifically on online social media creation via YouTube (). We launched our first video in 2007 — sales went up 40% and never went down. The following year, we invested in the production of an entire series of videos, the first of which was featured on the YouTube front page. Sales went up 80% and kept climbing.”
Original Skateboards grew 432% in profit and 321% overall last year. And they are enjoying a great 2010. According to Imbrie, “We are up roughly 300% over top of that growth. Our focus on social media connection and innovative products seems to have finally paid off. We are now a multi-million dollar company and the 7th most subscribed sports channel in YouTube history with 73,000 subscribers.”
Magar shared that more than 15% of their customers come directly from Facebook ()and Twitter. “The fact that we, as founders and CEOs, can speak to customers directly now makes us much more personal and people connect with us more easily.”
Even when there might not be data supporting a direct relationship between social media activity and sales, sometimes other metrics point to the connection. For example, Magar explained that focus group participants ranked Chocri above their competitors with the main reason being that the company was “sympathetic.” And their post-purchase survey data taught them the following:
  • Satisfaction: A whopping 100% of our Facebook and Twitter followers described Chocri’s chocolate as “excellent or very good” (compared to 92.1% on average).
  • Branding: 90% of Chocri Facebook fans and nearly 99% of Chocri Twitter followers said “You guys rock” or “Like you a lot”, compared to the average (88%).
  • Recommendations: More than 77% of Chocri Facebook fans and nearly 86% of Chocri Twitter followers recommended them to 4-7+ friends, compared to 56% on average.

Staying Connected to Future Employees

Having the CEO of a successful organization speak to students is a great way to recruit talent. Hessan uses social media as an opportunity to recruit students to work at Communispace. “Rather than collecting business cards, I encourage students to stay in touch on Twitter, where I connect them directly with our recruiters, while also taking advantage of the opportunity to see how facile they are online. As a result, we’ve ended up hiring over a dozen new employees this way in the last quarter.”

Customer Engagement

Whether it’s fixing a customer service matter or soliciting feedback, interacting directly with customers can prove to be invaluable. And yes, this can be done on many levels in an organizations, but there is something about conversing with the CEO that’s just different.
Having a CEO involved in marketing and product development conversations on a consumer level encourages participation. Magar tells a story of the time before Chocri was introduced in the U.S. “We asked on our blog what toppings we should keep (toasted hazelnut), get (cocoa nibs) or toss (hemp seeds) upon entering the U.S. market. Not too long ago, we asked for submissions for ‘phrases’ to be printed in the inside of the packaging. Between Facebook, Twitter and Tumblr (), we got more than 47 suggestions – that are now printed. The winner was: Slow down. Relax. Enjoy.”
Hessan also turned a customer service challenge into an opportunity for feedback. “Early on, when I first launched my Twitter account, someone tweeted about an awful experience they had in one of our client communities. I was mortified and tweeted, ‘Ouch, tell me more.’ She was blown away. Ultimately the situation was resolved and this person wrote a long post about how blown away she was that I responded. Since then, we’ve become friends – I’ve helped her with a job transition and she has provided valuable feedback on our software.”
While CEOs like to see data and clear results, it’s important to remember that brand perception and customer service are very real. Magar suggests “not to ditch it because the direct and easily measured impact (sales) doesn’t directly justify the time spent on it. We found some ways around this with our post-purchase survey, but it does take a leap of faith.”
Is the C-Suite in your organization using social media? What kinds of results are you seeing?
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Twitter help needed? Here are some real simple power tips.

How about some very straight forward and easy to understand twitter strategy. I think 45 of the 50 tips easily qualify. Great tips Chris, thanks!

~Pierre Rattini, Biz Buzz Media
PS. Please share your experience, critiques, and kudos in the comment section below.

50 Power Twitter Tips

June 16, 2010 
50 power twitter tips A while back, I wrote 50 Ideas on Using Twitter for Business. It still gets plenty of attention, as it’s listed as an official resource on the Twitter business resources page (thanks, @ed!). But you know, I can’t leave well enough alone, so here I am with another 50 Power Twitter Tips. Feel free to repost all or any of this, but if you do, please give credit to this link.
I broke them down into five categories: intent, technical, business, integrated usage, and off-twitter. Some could probably fit in more than one category, such as it were.
Here they are, sponsored by theThesis WordPress theme (affiliate link):

50 Power Twitter Tips

Intent (Human Artist)

  1. Don’t read EVERY tweet. It’s perfectly okay. You have permission.
  2. Follow anyone who follows you (and unfollow spammers/jerks).
  3. Promote other people 12x to every 1 self-promotional tweet.
  4. Build lists to watch people who matter to you more closely.
  5. Retweet the good stuff from others. Sharing is caring.
  6. A lot of @replies shows a lot of humanity/engagement.
  7. Robot tweets are less sexy than human tweets.
  8. Promote the new/less followed more than the “names.”
  9. Set an egg timer. Twitter is addictive.
  10. Everyone does it their own way. You’re doing it wrong, too- to someone.


  1. A non-standard background and face avatar means we believe you may be human.
  2. Leave 20 characters or more space in each tweet to improve retweeting.
  3. Use Seesmic or Tweetdeck or Hootsuite so you can see more.
  4. Linking one update to several communities is technically possible. It’s just not respectful of each community’s uniqueness.
  5. Tools like let you see stats. Use them.
  6. Make hashtags small and simple. We need room to tweet.
  7. If software allows you to “post updates to Twitter” as well as to the app, don’t do that. We rarely want to see them.
  8. If you develop software that pushes updates to Twitter, be VERY explicit how that works.
  9. Every time you use OAUTH to give apps permission to use your account, you open a potential security hole. Check your permissions monthly.
  10. The best mobile app is the one that you feel comfortable using. We don’t know better.


  1. Spamming us repeatedly is okay. We just unfollow you.
  2. Spend more time in search than in chatting us up about your stuff.
  3. Finding people who need what you’re selling trumps advertising to us.
  4. Retweeting someone’s nice words about you is lame and doesn’t buy you more attention. Let it stand.
  5. If your link is an affiliate link or a client, say so (in parentheses).
  6. Your customers might not be on Twitter. Use rapleaf to find them.
  7. Invite your customers to Twitter, then make it worth it for them.
  8. Use Twitter as a personalized communication tool, not another blast.
  9. Having different accounts for everything seems like the right move, until you realize it’s hard to grow multiple followings.
  10. Just make money and then the boss won’t ask about ROI any more.

Integrated Usage

  1. Twitter makes every event better. Post the hashtag everywhere. Make every speaker sign/label/name include a Twitter ID.
  2. Apps like make following event chats really easy. Put in a hashtag and go.
  3. Tweeting the content of events is nice, but so is occasionally making a real live connection with the speaker.
  4. It’s okay to tweet your blog posts, but try asking a question that leads readers into the post.
  5. Can you invite Twitter followers to your other social platforms, like LinkedIn or Facebook? Sure you can.
  6. I’m not into mixing my location apps with my tweets, but if you do, do it FROM the location app into Twitter, not the other way around.
  7. Getting others to tweet your posts or news or registrations is useful, but sometimes comes off as a barrage or spam. Be prepared for that perception.
  8. Tweets that point us to photos and/or video and/or music, etc, are always a great way to enhance the experience.
  9. Please remove Twitter from LinkedIn. Use the #in tag instead and be selective.
  10. Spammy or no, events that tweet their attendance registration seem to drive attendance.


  1. Are your tweets really what you want to show in your sidebar? Doesn’t that direct people away from your site?
  2. Think of Twitter as a guidance system to what you think is interesting. A lot of that is likely off-Twitter.
  3. Apps like are neat, but can be very distracting at events.
  4. If you use tweets on a screen at an event, be warned if you moderate. Angry crowds can happen.
  5. Don’t forget to invite people from off-Twitter to follow you on Twitter. Include your actual Twitter ID (I see lots of “follow me on Twitter” with no details).
  6. Asking questions on Twitter makes for very interesting commentary and opinions for blog posts.
  7. Tweetups are awesome, especially if you make them about more than just drinking and saying hi. (Though, hey, drinks can be nice.)
  8. Outside of the Twitter app, keep “Tw” names to a minimum. We’re not your “tweeps.”
  9. If your only marketing efforts are on Twitter, start building an email marketing list. Never put your eggs in one basket.
  10. Start thinking in 120 characters (remember? save 20). Every bit of this advice is tweetable.
Your mileage may vary. Some of these might be really helpful and others might not be that useful at all, given your own situations. In fact, feel free to make your own version, add and subtract at will, and comment on where you disagree or agree. It’s all up for discussion.
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Top Five Social Media Marketing Mistakes, recommeded read

I think this is fantastic advice, I highly recommend you read these 5 tips.

~Pierre Rattini, Biz Buzz Media
PS. Please share your experience, critiques, and kudos in the comment section below.

Top Five Social Media Marketing Mistakes

You know about all the wonderful things the blogosphere can do for your business. But how can you prevent the not-so-wonderful stuff?

Social media initiatives have become standard components of companies' marketing and communications strategies. Large or small—from the local bakery to General Motors (GM)—businesses see the value of engaging in online conversations already taking place about their brands. While social media best practices have emerged, brands still struggle with how best to engage with their consumers. Here are five common mistakes:
1. Not (or Barely) Monitoring: Companies that do not first "listen" and observe how their evangelists and detractors talk about their brand risk jumping into a cyclone of unanticipated activity. Constant monitoring is a must.
Even a well-liked Internet brand can fall victim to lack of social media monitoring. In 2009, hackers exploited a vulnerability in online retailer's (AMZN) site, causing all books by GLBT (Gay, Lesbian, Bisexual, and Transgender) authors to disappear. Over the course of a weekend, thousands of consumers on Twitter, Facebook, and forums voiced their concern, suspecting that Amazon had made the authors unavailable deliberately. Two days later, when Amazon made an attempt to explain the glitch, people on Twitter already had created a hashtag further ridiculing the company's ineptitude.
2. "Down-sourcing" to Interns or Junior Staff: The fresh, young digital natives at your company embody a crucial resource in helping to navigate the emerging media waters. In some cases, however, their lack of business experience could imperil your brand's "social voice."
Recently, Nestlé's (NESN) Facebook page erupted in a flame war when Greenpeace staged a protest of the chocolate maker's alleged use of palm oil from deforested areas in Indonesia. The "official" posts in response to comments were overly flippant and defensive, which only fueled the firestorm.
3. Fast Beats Perfect: In the digital world, content can spread like wildfire. Immediate, authentic, and humble acknowledgements of your brand's social media kerfuffles are not only necessary but also expected. Taking the time to craft a perfect corporate response with layers of bureaucratic approvals will only cause more damage to your brand's social reputation.
In a matter of days, the now infamous Domino's YouTube video, in which employees did some highly unappetizing things to the chain's food, erupted into a full-fledged crisis. Although the chief executive officer provided a video statement/response, some felt the company's reply took far too long. (The company has since redeemed itself with its highly successful Pizza Turnaround campaign.)
4. Faking It: If you've failed to foster and energize a legitimate set of brand evangelists, don't attempt to disguise false engagement by having employees pretend to be customers (known as "astroturfing"). It will most certainly be found out.
Earlier this year, speculation was that Wal-Mart's (WMT) local Chicago PR agency was behind a fake community support group commenting on blogs in favor of the retail store coming to town.
5. Having an "Off" Switch: Your brand's involvement in social media should never have an end date, since at its core, that involvement is about nurturing customer relationships. While campaigns that have a social media extension may come and go, you must maintain an "always on" approach and outlook.
TGI Friday's September 2009 cross-channel campaign reached its goal of winning 500,000 fans of fictional character "Woody" on Facebook. In fact, it got close to 1 million fans. TGI Friday's ended the campaign and deleted the Facebook page without those fans converting to TGI Friday's official Facebook page, losing all the social capital built up over the course of the campaign.
As we're still in somewhat of a nascent period in social media marketing, brands will inevitably make mistakes and learn from them along the way. This learning process is exciting and offers marketers some unique opportunities to connect directly with consumers.
At the end of the day, brands must earn their "social currency." There are no shortcuts or substitutes to authentic engagement in the realm of social media.
Mike Proulx leads digital strategy at Hill Holliday, an advertising agency based in Boston. You can follow him on Twitter or subscribe to his blog.
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Saturday, July 10, 2010

Webinars via eWomen network ...July 27/ August 10

I have attended a few of these Webinars in the past and have found them to be a great resource for information, ideas and help.These two look like they are worth a look. 

~Pierre Rattini, Biz Buzz Media

eWomenNetwork Success Institute -
 Tele-Interview with Connie Podesta
"The Art of Personal Branding... How to Emotionally Connect to your Market and Sell with Charisma"

Ellen Looyen
Emotional Branding Strategist, Sales Trainer and
Professional Keynote Speaker

Tuesday, July 27th
Time Zones
Eastern 2:30 PM
Central 1:30 PM
Mountain 12:30 PM
Pacific 11:30 AM
What if you register and miss the session or you have a conflict with the date/time. No worries, as a registrant you will receive a link to hear and see the replay anytime at your convenience.

Learn More
At this inspiring session you'll learn how to:
  • Utilize the basic concepts of branding to differentiate your personal brand (to stand out from the pack)
  • Share the "experience of your value...and the value of your experience" to get the sale
  • Communicate to both sides of a prospect’s brain, using dynamic sound bites that articulate your uniqueness and value and capture the attention of potential clients
  • Become charismatic and compelling (instead of just selling)

The Rules of Woo:
An Entrepreneurs Guide to Capturing the Hearts and Minds of Today's Customers
      Cindy Solomon
Customer Service Provocateur & Courage Consultant

Tuesday, August 10th
Time Zones
Eastern 2:30 PM
Central 1:30 PM
Mountain 12:30 PM
Pacific 11:30 AM
What if you register and miss the session or you have a conflict with the date/time. No worries, as a registrant you will receive a link to hear and see the replay anytime at your convenience.

Learn More
You will discover:

  • How to define satisfaction versus loyalty for your customers and why that difference is the key to success.
  • The critical steps to defining your customers expectations and how to profitably meet those expectations....every time.

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MailChimp Integrates Facebook Likes Into Email Campaigns

I am a big fan of MailChimp, we use it with ...
Come try it out at Powered by MailChimp 
~Pierre Rattini, Biz Buzz Media

Want to add like buttons into your email marketing campaigns? MailChimp, one of the fastest growing email newsletter platforms is preparing to release support for Facebook’s “Like” button as well as detailed analytics which tell you who’s clicking on likes, how many people clicked it, and how many people were referred from the like button. This form of detailed analytics will surely help any active email marketer.

While adding a like button is not much of a story in itself, this is the first service provider that we’ve seen add detailed analytics on like button activity. The company is also including integration with Twitter, MySpace, LinkedIn, and Flickr through the company’s Social Pro add-on. One of the more impressive features is the ability to group users by their level of “influence” (which we’re assuming is determined by number of friends).
Also included is demographic targeting. This is a huge step forward for email newsletters as social integration has long been missing from email. While there are services like NutshellMail (recently acquired by ConstantContact) which lets you receive a daily digest of your social activity elsewhere around the web, this is the first robust social media marketing suite that we’ve seen implemented by any of the leading email newsletter services.
Come try it out at Powered by MailChimp

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Friday, July 9, 2010

5 plus 1 bonus tools for answering your small business questions.

If your like me you are always looking for answers and help, and if your on a budget there are plenty of resources that are free for specific questions. I think this list below by Ben Parr is a great start. If you want my personal favorite, (It's not free) and I have personally used it for almost 4 years, click here
~Pierre Rattini, Biz Buzz Media
5 Online Tools for Answering Your Small Business Questions
5 Online Tools for Answering Your Small Business Questions
Jul 08, 2010 -
Running a small business is filled with unknowns and crash course lessons. You're always going to have questions about hiring, acquiring customers, raising money, and building viable products. 

When I started my first business, it was crucial that I learn about accounting and income statements. As the nature of building startups goes, teaching myself the basics lead to more and more questions. My experience in finding the right places to ask particular types of questions has influenced the way I learn and seek information.

Nobody expects you to know everything that's going in. In fact, that's why you should always find the right advisors for your startup, so that you can benefit from their experience. 

But they won't know everything, either.

Luckily, there are several powerful and convenient tools that can help small business owners get their questions answered. While you may not find the silver bullet that shoots your company to the stratosphere, there are thousands of people with the knowledge and experience to help you solve your small business problems.

Here are a few online tools for connecting with experts who may have answers to your small business questions:

1. Quora: This crowd sourcing and collaboration Q&A tool allows users to ask the Quora community questions, most of them technology or startup-related. 

Not only can you ask questions of its knowledgeable community (it includes some prominent VCs and CEOs), but you can follow topics such as "leadership," "venture capital," or "Google" to stay up-to-date on conversation occurring in those areas.

2. OnStartups Answers: This site, powered by the same platform that runs StackOverflow, is focused on answering the burning questions of startup founders. Everything from product pricing to sleep schedules is addressed by this community.

3. Hacker News: This programming and startup-centric community is very open to answering questions from entrepreneurs. Just go to the submit page and start with "Ask HN:" in your title.

4. Twitter: If you've been active with other small business owners on Twitter and built up those relationships, there may not be a better place to get your questions answered faster than on this micro-blogging phenomenon.

5. Open Forum: Yes, I know what you're thinking, but guess what: OPEN Forum has active discussion forums where members can ask their small business questions and get them answered. It can't hurt to ask.

This list is a jump start for getting on the track to having all of your small business questions (or at least some of them) answered. Are there any online tools that you continuously reference for solving problems and getting advice as a small business owner?

Image courtesy of iStockphoto, Hiob
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