Tuesday, June 29, 2010

5 Search Engine Marketing Trends that impact your business.

Optimizing Your Site for Search Engine Marketing
Optimizing Your Site for Search Engine Marketing
Jun 28, 2010 -
For millions of websites, publishers, and online businesses, search is still the king. While social media may have the media's attention and Twitter and Facebook are garnering a lot of the hype, search still trumps them when it comes to driving traffic and being discovered by potential new customers.
Because of the importance of search traffic to online business, there is an entire industry dedicated to improving websites' visibility in search engine results: Search Engine Marketing (SEM).
SEM is a complex topic that focuses on search engine optimization (SEO), but also includes the use of paid advertising and contextual advertisements in order to bring a website's articles or product pages to the top of search engine result pages (SERPs).
While I could write dozens of articles on the art of search engine marketing and SEO, I'm going to focus on some of the key issues and best practices for optimizing your site for search.
Defining SEM
Before we dig into search engine marketing, it's important to note that not everybody agrees on the definition. This has caused confusion among search professionals for years.
Essentially, there are two ways of defining SEM: either it is an "umbrella" term that encompasses SEO, paid search, contextual advertisements, and paid inclusions, or it only covers paid advertising, inclusions, and search and is separate from SEO.
Organizations such as Forrester Research and the Search Engine Marketing Professionals Organization believe that SEM is an umbrella term that encompasses both SEO and paid search. For the purposes of this article, I'm using that definition.
Making Your Website SEM-Optimized
Defining SEM is fine, but what matters is this: what simple things can you do to make your website search-optimized?
With help from Chicago-based SEO consultant Carolyn Shelby, currently the Web Experience Manager at the United Way of Metropolitan Chicago, I've come up with a short list of tasks that can quickly boost your website for SEM.
1. Familiarize yourself with SEO: The most important component of search engine marketing is making your site easily discoverable in search results, and that requires a basic understanding of SEO. You don't have to buy a book or take a class on the subject, though: SEOmoz has a fantastic beginner's guide to SEO that will get you up-to-speed.
2. Grade your website: Hubspot offers a tool called Website Grader, which will provide you with a quick assessment of where your website is optimized for SEM and where it is not.
3. Make the quick fixes: While you could spend months optimizing your website for SEM, make sure to get the little things out of the way first. Focus on what Website Grader says you're lacking (e.g. meta tags, keywords in your title tags, etc.) and then go from there.
4. Use SEM-optimized CMS software and plugins: Unless you're a large company with the money and need to customize every aspect of your website, you're likely using a content management system (CMS) such as WordPress, Drupal, or Zen Cart. The good thing about using one of these tools is that they come optimized for search engines.
Do your research: choose software with good SEM features and a plug-in system so you can enhance it. For example, WordPress has the All in One SEO Pack, a great plug-in for optimizing your website. If you run an ecommerce website, Wikipedia has a good comparison of SEO features for different shopping cart software.
5. Test your PPC and landing page strategies: Another major component of search engine marketing is PPC, or Pay Per Click advertising. By putting your ads in search engines, you can drive traffic to your website. Even if you have good SEO and organic search, paid placement still helps. However, that's only half of the story: you need to convert those visitors into customers or regular users.
It's a smart idea to test which keywords and advertisements drive the most traffic (keep track of the stats), and it's just as important to track what happens once those visitors arrive. Google offers tools such as Google Analytics to help you track those visitors and see whether they are staying on your site or bouncing away.
6. Inbound links are still king: This quote from my discussion with Carolyn Shelby really stood out to me:

Please share your experience, critiques, and kudos in the comment section below.

Biz Buzz Media - Social media education and strategy focused on a ROI.
Biz Buzz Media provides strategy and education on how to utilize social platforms like Facebook, Twitter and Linkedin.
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5 Search Engine Marketing Trends That Impact Your Business : Marketing :: American Express OPEN Forum

5 Search Engine Marketing Trends That Impact Your Business : Marketing :: American Express OPEN Forum

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Monday, June 28, 2010

Your company's fate will be determined by these 20 questions.

20 questions that will determine your company's fate

Whether your business will sink or swim depends on how you answer 20 key questions, write Christopher Steiner and Brett Nelson. Only by finding solid responses to tough questions about issues such as cash-flow, scalability and marketing can you guarantee the long-term health of your enterprise, they argue. More click here


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Facebook Phonebook, Is it a security risk for you?

Posted: 27 Jun 2010 02:44 PM PDT
There’s a viral message going around on Facebook suggesting that users need to alert their friends to the fact that their phone numbers are being published. While your friends may be able to see your phone number (based on the privacy settings you’ve set), this is not a security glitch. Instead the phonebook is a feature which is intended to give you an easy resource for finding all of your friends’ contact information. However if you don’t want to share your phone number with your friends, here’s how to do it.

Facebook Phonebook, What?!?

Before explaining how to hide your phone number from friends, I thought it would be useful to post the message which is spreading around so it can be debunked:
*WARNING**Go to the top right of your screen, click Account & then click Edit Friends. Go to the left side of your screen and click Phonebook. Everyone’s phone # is being published. Please repost to let your friends know of this change in security, so that they can remove their phone numbers or change their privacy settings…
This feature is actually extremely old. It’s also pretty useful. Facebook even provides syncing features with a lot of phones that enable the phone numbers to be imported so that you don’t need to manually enter the number of every friend.

How To Hide Your Phone Number On Facebook

If for some reason you don’t want all of your friends viewing your phone number (I personally limit it to my family and close friends), you have two options: remove it from your profile or use Facebook’s privacy settings. The problem with not entering your phone number is that Facebook actually uses the number to verify that it’s your actual account. As such, I don’t recommend using this model. Instead, go to the privacy settings area (found here) and click on the custom tab on the left, and then on the “Customize Settings” link, as pictured below.
After you’ve landed on the custom privacy settings page, scroll down to the “Contact Information” area. In that area you’ll see settings for each of your contact items including your phone, address, IM screen name, and any email addresses you have added to your account. You can customize who can view each piece of information by clicking on the drop down box next to “Mobile phone” or “Other phone” and then select “Custom”. Once you do that, you should see the following dialog box:
Ultimately it’s up to you how you set your phone number visibility, however I have limited my number to friends only. If you want to get really specific with the people who can view your phone number you can select the option “Specific People…” and then manually type in the name of each person who can have access to your phone number. Alternatively, you can block anybody on the site (including your friends) from seeing your phone number by selecting the option “Only Me”.

Debunked and Safe!

Now that you know the phonebook feature is not a security glitch and is instead a useful feature, you should no longer be alarmed by the issue. Additionally, if you want to control how your friends see your phone number, this quick guide should help you!
Thanks to Rob Hoffmann for the tip!

Please share your experience, critiques, and kudos in the comment section below.

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Do you need Small Business Finacing/Bank Loan?

Image of Pierre Rattini from TwitterImage of Pierre Rattini
Jun 25, 2010 -
Despite recent moves by the Obama administration to loosen bank lending to small businesses, it still can be tricky to get a loan. But, it's not impossible,...Click here for more

Please share your experience, critiques, and kudos in the comment section below.
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Biz Buzz Media provides strategy and education on how to utilize social platforms like Facebook, Twitter and Linkedin.
Biz Buzz Media – Strategy and education to deliver increased brand awareness and a return on investment.

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Thursday, June 24, 2010

Chris Canty's Annual Celebrity Blowout Party at Blue Restaurant, Charlotte NC

Why you should be at this event.

See why below by clicking on the video.

Can you guess the answer?







The answer is "The Kids", please help Chris Canty by attending.
Please share your experience, critiques, and kudos in the comment section below. 


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Biz Buzz Media provides strategy and education on how to utilize social platforms like Facebook, Twitter and Linkedin.
Biz Buzz Media – Strategy and education to deliver increased brand awareness and a return on investment.

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Charlotte Seen: Be “Seen”
Be "Seen” on the Red Carpet at charlotteseen.com events.
Charlotte Seen promotes and produces premier events and fundraisers.

Artful Competition: Are you the best?
September 15, 2011
Be "Seen" or Be "In"
 


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Friday, June 18, 2010

Glam Girls Night Out by =>Ten By Ten Lashes. BE SEEN with those fabulous eyes.



Charlotte' s Experts in Eyelash Extensions
Exclusively Invites You and a Guest to

GLAM GIRLS NIGHT  OUT
Wednesday June 23, 2010
6:00 - 8:00
The Residence at SouthPark
4300 Sharon Road
Charlotte, NC 28211

Come relax and enjoy an evening out while meeting celebrity beauty professionals with
Ten By Ten Lashes
This event is sure to please with light hors d'oeuvers and cocktails
View live semi-permanent eyelash extension demonstrations, spa give-a-ways and much more!
Experience the life of Luxurious Beauty
RSVP must be submitted on or before June 22, 2010 to Karen@tenbytenlashes.com to attend


www.TenByTenLashes.com
877-379-3365 


Ten By Ten Lashes
4300 Sharon Rd
Charlotte, North Carolina 28211





Please share your experience, critiques, and kudos in the comment section below.


Biz Buzz Media - Social media education and strategy focused on a ROI.
Biz Buzz Media provides strategy and education on how to utilize social platforms like Facebook, Twitter and Linkedin.
Biz Buzz Media – Strategy and education to deliver increased brand awareness and a return on investment.






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Facebook and Child pornography

Facebook Cooperates With NY Attorney General To Prevent Child Pornography
Posted by Nick O'Neill on June 17th, 2010 2:41 PM


Facebook Security IconToday, New York Attorney General Cuomo announced a new initiative with Facebook to “eliminate thousands of images of child pornography”. Facebook was already blocking child pornography, however this new database aims to increase protection against the issue. Other social networking sites have not effectively protected against child pornography, including Tagged.com who Cuomo claims has had lapses with protection against such images.

So how does this database function? Here’s how the release describes the technology:

This groundbreaking initiative is based on a database of hash values, which are the equivalent of digital fingerprints. Each image of child pornography has this digital fingerprint. The Attorney General’s Office has collected more than 8,000 such fingerprints as a result of Internet safety investigations. The database can be used as a net, finding an offending picture through the fingerprint, catching that picture, and stopping it from ending up on a site. Facebook and MySpace have agreed to use Attorney General Cuomo’s database to block any attempt to share these images on their social networks.

It’s a similar strategy that many music companies have used when pursuing digital music pirates. By implementing this technology, Facebook can ensure that none of the images in the database ever appear on the site. MySpace is also participating in the program and Cuomo has called on thirteen other sites (Black Planet; Buzznet; eSpin/eCrush; Flickr; Flixster; Fotolog; Friendster; hi5; Live Journal; MyLife (formerly Reunion.com); Orkut; Stickam; and Stardoll) to implement the technology.


Please share your experience, critiques, and kudos in the comment section below.
Biz Buzz Media - Social media education and strategy focused on a ROI.
Biz Buzz Media provides strategy and education on how to utilize social platforms like Facebook, Twitter and Linkedin.
Biz Buzz Media – Strategy and education to deliver increased brand awareness and a return on investment.

Pierre Rattini


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Tuesday, June 15, 2010

White Party - 4th Annual benefitting the American Cancer Society

Wear your best whites!

The 4th annual White Party, Friday June 18th. Hosted by Jon Beason & Guenn Ace&TJ. Charlotte Seen is excited to invite you to this event. Please visit our site at  www.charlotteseen.com and get your complimentary membership by clicking here.

Interested, more details on Facebook by clicking here

Please share your experience, critiques, and kudos.

Biz Buzz Media is a social media ROI strategy firm.
Biz Buzz Media provides strategy and education on how to utilize social platforms like Facebook, Twitter and Linkedin.
Biz Buzz Media – Strategy and education to deliver increased brand awareness and a return on investment.

Pierre Rattini

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Flapjack fundraiser to help Amped 4-A-Cure and Levine Childrens Hospital


You're invited to an
Applebee's® Flapjack Fundraiser breakfast
to support Amped 4-A-Cure, Inc. and Levine Children's Hospital
$7.00 per person


WHEN: Saturday, July 10, 2010
8:00 a.m. - 10:00 a.m.

WHERE: Applebee's Neighborhood Grill & Bar
5110 Piper Station Dr.Charlotte, NC 28277

Join us for Music, Food and Fun!

Please share your experience, critiques, and kudos.

Biz Buzz Media is a social media ROI strategy firm.
Biz Buzz Media provides strategy and education on how to utilize social platforms like Facebook, Twitter and Linkedin.
Biz Buzz Media – Strategy and education to deliver increased brand awareness and a return on investment.

Pierre Rattini

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Saturday, June 12, 2010

Sales sagging - meets a game changer in Catch Sitelift.

Want to change, get out of a rut, make a difference, change the world...okay that went to far.

I suggest you get a site evaluation and feedback on what makes it send your visitors scrambling for cover, to hide in the bushes or to put it bluntly your website does nothing to engaged them.

Time for a SiteLift. Click here to stop the bleeding.

Please share your experience, critiques, and kudos.

Biz Buzz Media is a social media ROI strategy firm.
Biz Buzz Media provides strategy and education on how to utilize social platforms like Facebook, Twitter and Linkedin.
Biz Buzz Media – Strategy and education to deliver increased brand awareness and a return on investment.

Pierre Rattini

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Thursday, June 10, 2010

Alzheimers has a leader - Cynthia Griner Mrs North Carolina needs our support.




Mrs. North Carolina International Cynthia Griner is on a mission to attack Alzheimer's. 

 


 

This is near and dear to my wife, her sisters and I as we lost our Mother Edith to Alzheimer's March 2006.  We miss her every day. We are behind you Cynthia with all our hearts.


We love you,
Pierre and Jacqueline








Details:
A Jewelry Event Presented by Jewelry Artists of Charlotte and Auction Benefiting PURPLE PASSION 4 Alzheimer's

Proceeds from the sales of jewelry will be donated to PURPLE PASSION 4 Alzheimer’s, a local non-profit raising funds and awareness of Alzheimer’s, partnering with the Fisher Center for Alzheimer’s Research Foundation to find a CURE.

From now until September 1, 2010, every dollar raised for the Fisher Center will go directly to research. No overhead, no fees, just research.
STOP ALZHEIMER'S NOW. It's in Your Hands. Every Dollar Counts.
www.alzinfo.org

In addition to a silent auction, there will be a special 10% discount that evening, and JAOC will donate $5 for every piece sold for $50 or more.

Plus meet and greet the contributing Jewelry Artists!

Special Appearance by Cynthia Griner
Mrs. North Carolina International 2010 & CEO/Founder of
PURPLE PASSION 4 Alzheimer’s
www.pp4alz.org
Thank you for your support! ; )
Cynthia Griner

Mrs. North Carolina International 2010
www.northcarolinainternationalpageants.com
Founder and CEO – PURPLE PASSION 4 Alzheimer’s – Non-profit Organization
www.pp4alz.org
C (704) 579-4412
cynthia@pp4alz.org

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Biz Buzz Media is a social media ROI strategy firm.
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Tuesday, June 8, 2010

Women with Know How - Spotlights Rita Miles with Charlotte Seen and Miles Interiors

Why it is important to have a great business partner. "Wear shades the future is bright!"




Click here to read the article about Rita Miles. You will learn all about her, I even learned a few things.

Charlotte Seen and Miles interiors have a very bright future.
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Linkedin Sharing feature...Worth a look

TIPS  







I like these new sharing features on linked in.

I think you will find this helpful and beneficial as well.

Click here to see a 45second video.

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Biz Buzz Media is a social media ROI strategy firm.
Biz Buzz Media provides strategy and education on how to utilize social platforms like Facebook, Twitter and Linkedin.
Biz Buzz Media – We create the buzz and help you focus on activities that deliver a ROI.

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