Wednesday, February 9, 2011

3 Reasons Nonprofits need a facebook page not a profile

I have been asked this question a lot. Here is an article that answers the question of Facebook Page or Facebook Profile very simply, in my opinion.

If you have further questions please ask we want to give back where we can.

Pierre Rattini, Biz Buzz Media, CMO, CCO
Social Media Marketing Consultant, Myrtle Beach SC

Amplify’d from

Why you want to create a Facebook Page, not a Profile, for your nonprofit

John HaydonI’ve been chatting with Will Coley lately about nonprofits that violate Facebook’s Terms of Service, sometimes knowingly, by using a Profile to market their cause rather than a Page.
Using a Facebook Profile to market your nonprofit on Facebook is not smart, for at least three reasons:

You have no way of knowing what people want

1Facebook gives marketers a powerful tool called Insights that allows you to see – on a post level – how your fans engage with your content. Profiles don’t have this tool, only Pages do.
Facebook users don’t analyze how their friends react to their status updates. But marketers care very much about this – and so should you.

People don’t want to be your friend

2A friend request is very different from asking someone to like your Page. If you’re sending friend requests as a Profile, you’re asking the user to allow you to see their photos, their friends list, their address, their phone number and perhaps their relationship status.
Facebook users don’t want to share this info with your organization. Asking a user to like your Page, on the other hand, doesn’t cross any personal boundary.

Facebook could delete your profile

3Using a Facebook profile to market your organization is a violation of Facebook’s rules.
What this means is that after spending a lot of resources of building up a large amount of friends – say, up to 5,000 – Facebook can simply delete the profile.

A visual map of your Facebook options

It’s likely that most nonprofits that go this route do so simply out of ignorance. The difference between a Profile and a Page is a topic covered in the Facebook Foundations webinar I conduct with CharityHowTo. Above is a map of all properties available on Facebook — Pages, Profiles, Places and Groups — on one slide. You can also download the PDF.
Why else is using a Profile bad business for nonprofits?

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