Tuesday, December 21, 2010

Liberty Mutual empowering LinkedIn Professionals to become social. Finally!

Image representing Business Wire as depicted i...Image via CrunchBase
I am super excited to see the financial world engaging socially with their clients and prospects. I have spoken to many insurance and financial professionals about them feeling handcuffed by laws and regulations prohibitting them from using these tools.

 If you are still not using social media and mobile marketing you are behind and it is getting worse daily.

 Do you know more about this topic and the regulations handcuffing these professionals? Please share you knowledge.
Amplify’d from www.businesswire.com

Liberty Mutual Insurance Empowers LinkedIn Professionals To Share
Perspectives about Insurance Products and Services
BOSTON--(BUSINESS WIRE)--Liberty Mutual Insurance announced today that it has enhanced its
official LinkedIn page with a new feature titled “LinkedIn Company
Pages,” which, for the first time ever, allows businesses to highlight
their products and services to LinkedIn’s 80 million-member community.
Through its new LinkedIn
Company Page
, Liberty Mutual is providing LinkedIn users with
in-depth descriptions, images and video content about its insurance
solutions for individuals and businesses. In turn, LinkedIn users who
experience Liberty Mutual’s page now have the opportunity to share their
perspectives – and start word-of-mouth conversations – about the
insurer’s products, within their own networks of LinkedIn connections.

Liberty Mutual’s LinkedIn
Company Page
, found at http://www.linkedin.com/company/liberty-mutual-insurance/products,
now features information about:

“As one of the first businesses to create a Company Page, we see this as
an opportunity to spark a meaningful dialogue among LinkedIn
professionals about our products,” said Paul Alexander, senior vice
president, communications, Liberty Mutual Insurance. “Through our
interactive content, LinkedIn members will find the tools they need to
make responsible insurance purchase decisions for their businesses,
employees and families. Through their feedback, we will gain valuable
insight about the role our products play in people’s lives, whether at
work, at home, or on the road.”

  • Auto, home and renters insurance products for individuals and
    families, as well as details on Accident Forgiveness, 24-hour Claims
    Assistance, and exclusive savings for individuals who belong to one of
    more than 13,000 Liberty Mutual member groups, which include
    companies, credit unions, professional associations and alumni groups.

  • Commercial insurance products for mid-sized and large businesses,
    including workers compensation, general liability and commercial auto
    and property coverage. Liberty Mutual’s LinkedIn page also highlights
    its risk management services and employee group benefits products and
    services, including life, AD&D and disability insurance, as well as
    integrated disability solutions and leave services.

  • Specialty lines insurance delivered by Liberty International
    Underwriters®, the global specialty lines division of Liberty Mutual.
    LIU’s expert underwriters work directly with brokers, agents and
    program administrators to offer environmental liability, global crisis
    management, ocean marine, primary and excess casualty, professional
    liability, management liability, construction, energy, excess &
    surplus property.

To further enhance its LinkedIn Company Page, Liberty Mutual will add
additional content in coming months, including more business-to-business
product details.
“Through our
interactive content, LinkedIn members will find the tools they need to
make responsible insurance purchase decisions for their businesses,
employees and families. Through their feedback, we will gain valuable
insight about the role our products play in people’s lives, whether at
work, at home, or on the road.”
Read more at www.businesswire.com

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